GA4 + GTM, done by AI. From site analysis to go live.
Works with Cursor · Codex · Any AI Agent

What You Get · Installation · Quick Start · Website

Event Tracking Skill

event-tracking-skill is a local-first AI skill for planning, reviewing, and delivering GA4 + GTM tracking.

Use it when you want an agent to help with:

• analyzing a site before tracking work starts
• grouping pages by business purpose
• designing or reviewing a GA4 event plan
• comparing a proposed plan with an existing live GTM setup
• preparing GTM-ready outputs and verification guidance
• handling both generic websites and Shopify storefronts

This README is intentionally user-facing and conversation-first.
If you need the CLI surface or maintainer workflow, use DEVELOPING.md.

What You Get

For a given website, this skill can help produce:

• a reviewable site analysis
• business-friendly page groups
• a compact, decision-ready tracking plan
• GTM-ready tracking outputs
• verification and health summaries before go-live
• artifact-backed progress that can be resumed later

Installation

Most users only need the umbrella skill.

Recommended

Clone the repository locally, then install the skill into your agent skills directory:

git clone https://github.com/jtrackingai/event-tracking-skill.git
cd event-tracking-skill
npm run install:skills

No-Clone Alternative

If you do not want to clone the repository, install the root skill directly:

npx skills add jtrackingai/event-tracking-skill

For advanced install options and exported skill bundles:

• docs/README.install.md
• docs/skills.md

ClawHub Publish

If you are publishing this skill to ClawHub, publish the exported public bundle instead of the full repository:

npm run export:skills:clawhub

Then upload dist/clawhub-skill-bundles/event-tracking-skill.

That public bundle keeps the agent-facing skill docs and references, but strips the bundled auto-update runtime and other maintainer-only packaging files that trigger broader security scans.

Quick Start

Use It As A Skill

The intended experience is simple: tell your agent what you want in plain language.

Good requests usually include one or more of:

• the site URL
• whether this is a new setup, update, upkeep, or audit
• the output root for a new site run, such as ./output or /tmp/output
• an existing site artifact directory if you already have one, such as ./output/example_com
• GA4 measurement ID or GTM context when you already know them
• any scope boundary such as "stop after schema review"

For a new setup, the output root is not the artifact directory itself. The agent/CLI creates one artifact directory per site under that root, for example ./output/example_com.

Example Prompts

New setup from scratch:

Use event-tracking-skill to plan GA4 + GTM tracking for https://www.example.com.
Use ./output as the output root; create the site artifact directory under it.
Start from a fresh run and stop after the event schema is ready for review.

New setup with implementation context:

Use event-tracking-skill to set up tracking for https://www.example.com.
Use /tmp/output as the output root, so this site's artifacts go under /tmp/output/www_example_com.
GA4 Measurement ID is G-XXXXXXXXXX.
We care most about signup, pricing, contact, and demo intent.

Audit only:

Use event-tracking-skill to run a tracking health audit for https://www.example.com.
I only want to understand the current live GTM setup and whether we should repair or rebuild.
Do not continue into deployment work.

Routine upkeep:

Use event-tracking-skill to do an upkeep review for this existing run:
./output/example_com
Tell me what is still healthy, what drifted, and what needs repair.

Update an existing artifact:

Use event-tracking-skill to resume this artifact directory:
./output/example_com
Tell me the current checkpoint and continue only through schema review.

Page-group review only:

Use event-tracking-skill to review and refine the page groups in:
./output/example_com/site-analysis.json
Focus on business intent, not just URL shape.

Shopify branch:

Use event-tracking-skill for this Shopify storefront:
https://store.example.com
I want the Shopify-specific tracking path, not the generic website flow.

How To Think About It

This skill is best when you want the agent to act like a tracking lead, not just a command runner.

A typical conversation flow is:

1. inspect the site or resume an existing run
2. group pages in a reviewable way
3. draft or revise the event plan
4. review what should be reused, repaired, added, or dropped
5. continue into GTM generation and verification only when you explicitly want that

Where To Go Next

• Installation details: docs/README.install.md
• Skill family map: docs/skills.md
• Agent-facing workflow contract: SKILL.md
• CLI and maintainer workflow: DEVELOPING.md

Product Boundary

• the workflow runs locally
• browser-backed steps rely on Playwright Chromium; npm install triggers the package postinstall step that installs the browser binary
• GTM sync uses Google OAuth
• OAuth credentials are cached in the artifact directory for the current site run
• generic sites use automated preview verification
• Shopify uses the Shopify-specific branch and manual post-install validation
• optional anonymous telemetry is opt-in, stores consent in local user config, and can be disabled with DO_NOT_TRACK=1 or EVENT_TRACKING_TELEMETRY=0
• installed copy bundles can self-check GitHub for updates and reinstall the same selected bundle set

Need A More Advanced Setup?

This skill reflects the implementation workflow behind JTracking.

If you need a more advanced setup, JTracking also supports:

• richer tracking design based on business scenarios
• server-side tracking and custom loaders
• more destination and ad-platform integrations
• longer-term tracking operations and maintenance

License

This project is licensed under the Apache License, Version 2.0. See LICENSE for the full text.

Use of the JTracking name, logo, and other brand assets is not granted under this license.